ABSTRACT
The usual crisis mode of economic operations in Palestine intersects with the adverse consequences of COVID-19 and necessitates an innovative response to survive. This research builds on potential synergies between industry and university to expand the Palestinian agriculture sector resilience. We report on an explorative study that sought to understand the reality of the university–industry linkages (UILs) by considering information and experience gathered from 29 interviews in January 2020 and April 2021. Interviewees represent five key actor groups: farmers and agribusinesses, private institutions, universities, the Ministry of Agriculture, and NGOs. Content analysis revealed a nascent collaboration scope and uncovered the lack of a confident attitude among farmers towards agriculture research efforts, the poor communication performance, and misalignment of purpose. University actors need to encompass the UILs in their mission and touch farmers' needs by providing novelty evidence research. Yet, farmers and agribusinesses may take the initiative to communicate their problems and search for renovation. We developed a framework of underpinnings to enhance collaboration and a healthier agriculture sector. We suggest activating the cooperatives and diversifying farmers' income as deemed more resilient to face the pandemic.
ABSTRACT
The socioeconomic characteristics of the community in the Bengawan Solo Hulu watershed allow the agribusiness MSMEs business process to occur in production and significantly impact aspects of socioeconomic life. The limited reliable sources of income will affect the community's tendency to repressive actions. The purpose of the study is (1) to determine the sociodemographic conditions of agribusiness MSME households, (2) to determine the effect of the season on the achievement of agribusiness MSME output, and (3) to find out the solutions of Agribusiness MSMEs. The research method used was a survey on Agribusiness MSMEs by taking locations in 2 Sub-watershed, Alangunggahan Sub-Watershed (Eramoko District) and Keduang Sub-Watershed (Jatipurno District and Jatisrono District) with a total sample of 60 MSMEs. The analysis used is the input-output analysis and Econometric analysis. The results showed that the R2 value was 87.14%, the F test was significant at 95%, and all sociodemographic variables were significant except the age factor of Agribusiness MSME actors. There is a significant seasonal difference in the achievement of agribusiness MSME output. This phenomenon indicates that post-Covid, efforts have risen from the Covid 19, and seasonal differences are considered in decision-making efforts to increase output achievements in the Agribusiness MSME.
ABSTRACT
Modern technologies have expanded into all spheres of the human activity, including a marketing one. As for the marketing sphere, it especially concerns promotion policies and marketing communications. The Internet allowed a lot of companies and business to get closer to their clients regardless of their location and their language. Because of the Internet advertising and its type, the companies got an opportunity to send messages to the strictly defined target audience and the consumers can sift them out and select only those of a special interest at a particular moment. Many technologies capable of boosting the effectiveness of the marketing communications requests have recently emerged, which determines the relevance of the study. Thus, the use of Google Ads, SEO promotion, and social media permits to analyse accurately the communications campaign results and establish strong feedback with a potential client. The aim of the study - the analysis of the spread of the Internet and social networks in Ukraine agribusiness, which testifies - considerable prospects of the Internet advertising and the Internet communications usage by agro-industries and companies. Despite the noteworthy advantages of these tools, the volumes and the level of their use by Ukrainian agribusiness are not sufficient neither in the B2C marketing nor in the B2B one. On the one hand, it is attributed to the focus of many agribusinesses on the external market. On the other hand, it is caused by the deficient understanding of marketing and its tools by companies. The coronavirus crisis with its restrictions proved the necessity to apply different Internet tools in all businesses in Ukraine, particularly in the agro-industries. The war made it difficult to use internet tools and forced us to adapt quickly to new realities. As a result of this article, an algorithm for positive marketing communication campaigns during the war was developed, it was concluded that they should employ modern means of communications with the target audience, resort to experience in other spheres, introduce marketing tools into their activities and cultivate an efficient marketing communication policy. Copyright©2023 by authors, all rights reserved.
ABSTRACT
The concepts of short agri-food supply chains and circular bioeconemy are complementary and mutually reinforcing, while they may play an important role in sustainability transitions. The elimination of middlemen and the possibilities of forward vertical integration of farmers are the key components ofshort agri-food supply chains, while bioeconomy refers to the sustainable production and use of biological resources stemming from forestry, agriculture, fisheries, and waste streams. The development of closed-loop systems where waste is converted into new resources, lies in the core of circular bioeconomy, which seeks to reduce waste and maximize resource usage. A sustainable and regenerative economy where waste is viewed as a resource and the use of finite resources is decreased is what this strategy seeks to achieve. When combined, short agri-food supply chains and circular bioeconomy can support sustainable economic growth, social advancement, and environmental protection by encouraging local manufacturing, minimizing waste, and developing innovative bio-based goods and procedures. In this article, we examine the benefits which occur in short agri-food supply when they adopt the principles of circular bioeconomy. Also, we examine how can the ideas of the circular bioeconomy be applied to short agri-food supply chains in order to minimize waste and maximize resource usage. In addition, we explore the corresponding difficulties and opportunities for creating bio-based goods and procedures in short agri-food supply chains. Last but not least, we discuss the effects of short agri-food supply chains and the circular bioeconomy on global agri-food systems and how these concepts are connected with issues at stake, such as food security and sustainability.
ABSTRACT
The 2nd Agrifood System International Conference (ASIC)Professor Jurnalis Kamil Convention Hall, Padang, West Sumatra, Indonesia, 8-9 November 2022"Research advancement and innovations in agroecology and smart agrifood systems.”The 2nd Agrifood System International Conference (ASIC 2022) was successfully held on 8-9 November 2022. Due to the covid-19 pandemic, this event was held virtually via the zoom platform, directly from Professor Jurnalis Kamil Convention Hall, Padang, West Sumatra, Indonesia. This event was organized by the Faculty of Agriculture, Universitas Andalas, Indonesia, and became a part of the event to commemorate the 68th anniversary of the faculty. The theme of the ASIC 2022 was: "Research advancement and innovations in agroecology and smart agrifood systems.”There have been numerous revolutions in agriculture, which have improved competency and led to record-breaking yields and gains. The latest process is "smart farming,” contributing to humanity's survival and future prosperity. Smart farming presents numerous prospects for pervasive interconnection and database computer technology as part of Industry 4.0. Smart farming is the idea of agricultural practice in a creative manner while utilizing cutting-edge technology to improve the quantity and quality of agricultural goods. New methods to assure global food safety are part of the future of the food manufacturing industry. It enables farmers to boost yields more effectively and efficiently. Fertilizers, labor, seeds, and water are just a few resources that can be saved. Smart farming has supporting applications, including land management, selection of varieties, minimizing synthetic fertilizers and pesticide inputs, and replacing them with environmentally friendly inputs. Research and related technological innovations have been carried out but have yet to be adopted and properly integrated.The main objective of this conference was to provide a venue for exchanging knowledge, scientific advancement, and innovative ideas among researchers, academicians, governments, and organizations. The scope includes plant breeding and crop production, soil management, plant protection and food safety, the socio-economic of agriculture and natural resources, and all topics related to agriculture. The committee received more than two hundred paper s coming from 46 institutions, national and international. We encourage student presenters from undergraduate to doctoral programs to present their papers;hence, around 25% of s come from them.The conference program was divided into two main segments: plenary and parallel. The plenary session invited 13 speakers from within and outside the country and was attended by 610 participants during the two days' activities. On behalf of the committee, we greatly appreciate the seven speakers contributing and sharing their knowledge at this event: Dr. Silvain R Perret, Scientific Director of CIRAD, France;Mr. Pierre Ferrand from FAO, Regional Office for Asia and the Pacific;Prof. Norman Uphoff, SRI Scientist from Cornell University, USA;Dr. Jauhar Ali, Rice hybrid breeder from IRRI, Philippines;Dr. Trevor A. Jackson, Plant protection scientist from IAPPS/ Coordinator Region XII;Prof. Shamshuddin Jusop, Soil Science Scientist from UPM, Malaysia;and Dr. Wahono: Drone creator from UMM, Indonesia. We also introduced five invited speakers from the Faculty of Agriculture: Dr. Irawati Chaniago - Crop Production;Dr. Dini Hervani - Plant Breeding;Dr. Eka Candra Lina - Plant Protection;Dr. Yuerlita - Socio-economics of Agriculture;Dr. Hery Bachrizal Tanjung - Agricultural Extension. In addition, we have provided an online workshop conducted as a side event on successfully publishing an article in IOP-EES Proceeding.Finally, let me express my sincere gratitude to all presenters, participants, and committee members who contributed significantly to this event's success. Special thanks go to the Rector of Universitas Andalas and the head of the research institute and community service of Universi as Andalas for all the support during the event. We hope to deliver the 3rd ASIC in 2024.Warmest regards,Dr. My SyahrawatiChairperson of the Organizing CommitteeList of Documentations, Conference Committee, Conference Schedule, Parallel Schedule, List of Presenters are available in this Pdf.
ABSTRACT
The coronavirus (COVID-19) pandemic has witnessed a significant loss for farming in India due to restrictions on movement, limited social interactions and labor shortage. In this scenario, Artificial Intelligence (AI) could act as a catalyst for helping the farmers to continue with their farming. This study undertakes an analysis of the applications and benefits of AI in agri-food supply chain, while highlights the challenges facing the adoption of AI. Data were obtained from 543 farmers in Odisha (India) through a survey, and then interpreted using "Interpretive Structural Modelling (ISM)”;MICMAC;and "Step-Wise-Assessment and Ratio-Analysis (SWARA)”. Response time and accuracy level;lack of standardization;availability of support for big data;big data support;implementation costs;flexibility;lack of contextual awareness;job-losses;affordability issues;shortage of infrastructure;unwillingness of farmers;and AI safety-related issues are some challenges facing the AI adoption in agri-food supply chain. Implications were drawn for farmers and policy makers.
ABSTRACT
This study aims to determine chrysanthemums' business opportunities by utilizing varieties at the difference in height to chrysanthemum crops and the impact of chrysanthemum development on farmers' social institutions. The research was conducted purposively at the chrysanthemum production center and using the Complete Group Random Plan. The first factor is the height of the place: 300 m above sea level, 500 m above sea level, and 700 m above sea level. The second factor: chrysanthemum varieties are: Kusumaswasti, Sasikirana, Kusumapatria, Cintamani, Ratnahapsari Kusumasakti. Observed microclimate parameters: air temperature, the intensity of sunlight, and humidity of the air. Observed growth and yield parameters: height of plants, number of leaves, the diameter of stems, harvest time, and brightness of flower color. The socio-economic studies observed are business opportunities and the impact of farmers' social, institutional development. The results show the height of the place of 500 meters above sea level affects the increasing vegetative growth of all chrysanthemums planted. The height of 700 m above sea level affects the increase of crop yields, especially the diameter of the flowers of Sasikirana, Ratnahapsari, and Kusumapatria varieties and the influence on the sharpness of the color of chrysanthemums of all varieties. Chrysanthemum agribusiness has farming opportunities as it can increase farmers' income and social institutions dynamics. At the same time, introducing of innovations or new ventures to the farming community is not easy. This requires perseverance and the utmost patience, namely, in introducing of alternative commodities of high economic value. © Institute of Society Transformation, 2022.
ABSTRACT
Agriculture remains a major engine of growth among the majority of developing and underdeveloped countries throughout the globe. But the sudden outbreak of COVID-19 has severely affected all sectors of agribusiness industries. In many parts of the world agriculture production became almost half due to the impact of this pandemic. But in two Himalayan regions of India, Darjeeling and Sikkim, mixed effects were observed during the pandemic period. Although a large number of marginal farmers were severely affected during the lockdown and even in the unlock phases, while a significant number of farmers also gained nominal to a large amount of profit;chiefly because of reliability on complete organic farming including producing organic manure and bio-pesticides by the farmers themselves, lack of competition with imported agricultural commodities into the local market due to the inter-state travel ban, marketization of the agricultural products to the consumers through Farmers Producers Organizations (FPOs), NGOs and Sikkim State Co-operative Supply and Marketing Federation ltd. (SIMFED) and above all creation of the Farmers' Helpline at district levels by the local government bodies to solve the problems of the farmers even in the remotest regions.
ABSTRACT
Agriculture sector in the Republic of Moldova is the main and strategic brunch for the national economy. During the 2020-2022 years, we studied the factors influencing the development of enterprises in the horticulture sector in the Republic of Moldova. The research was carried out within the project: "Impact of macromedia and geographical factors on bankruptcy and business performance of economic entities in the agri-food sector in the Republic of Moldova", project code 20.80009.0807.26, according to contract with NARD. The study was conducted by interviewing approx. 1000 companies from agri-food (vegetal, animal, postharvest, processing, HORECA sectors etc.), inclusive approx. 800 enterprises from Horticulture brunch. As a result of the study it was established: economic factors / risks obtained an average rating of 3,94 points on the scale of 5 pt.;technical and technological factors / risks obtained an average rating of 4.1 points on the scale of 5 pt.;ecological factors / risks obtained an average rating of 4,06 points on the scale of 5 pt.;legislative-legal factors / risks obtained an average rating of 4,05 points on the scale of 5 pt.;information factors / risks obtained an average rating of 4,02 points on the scale of 5 pt.;moral factors / risks obtained an average rating of 4.04 points on the scale of 5 pt., qualification of staff factor / risk obtained an average rating of 4.08 points on the scale of 5 pt. and other factors, such as the COVID-19 pandemic, the war in Ukraine, etc.
ABSTRACT
The Coronavirus pandemic (COVID-19) generates impacts, disruptions and challenges for the sectors of the economy and society. It generates changes in several organizational processes and routines. Facing the contingencies imposed by the pandemic can lead to better results and reduce levels of uncertainty. The objective of this study is to analyze the disruptions arising from the pandemic generated by COVID-19 and the directions for overcoming/transitioning to organizational ascension/progress within the scope of agribusiness. A single case study was developed, with focal units linked directly and indirectly to Brazilian agribusiness. Semi-structured interviews were conducted with 12 representative associations/entities. The results of the research show that: contingencies arising from the Covid-19 pandemic affected the organizations both directly and indirectly, in a non-uniform manner, generating significant impacts and disruptions and, in counterpoint, positive actions that perpetuated in the post-pandemic due to lessons learned. As practical contributions, it offers managers insights and evidence that provides a readjustment in order to maintain performance and enable the maintenance of their economic activities even if reduced, as well as to political decision makers in a synchronized manner and without politicization. The study generated theoretical contributions to the Contingency Theory and organizational structure, as well as to the literature on Covid-19. A basis was created for future studies aimed at formulating policies that promote practical actions of a practical nature to minimize the negative externalities oriented by the pandemic, in addition to referrals to overcome them.
ABSTRACT
The purpose of this study is to analyze the theoretical insights and formulate recommendations for improving the agro-food industry and its impact on the environment to ensure sustainable development, as well as to consider the factors and awareness of threats in the post-pandemic period. The analysis will allow to establish some conclusions about competitiveness and dependence of agro-food security of the countries as well as to identify the risks that hinder the effective functioning of the agro-industrial sector, as well as to make predictive values by building a trend model. Also, a complex of factors and key-challenges will be approached with the scope to awareness the environmental impact for a sustainable development of our society.
ABSTRACT
This book examines the State's duty to protect human rights in Asia amidst rising concern over the human rights impact of business organisations in the region, a topic which has hitherto been understudied. It analyses a range of inter-connected issues: the advent of international standards, the UN Guiding Principles on Business and Human Rights, the challenges inherent in the formulation of National Action Plans on business and human rights, the need for improved legislation and policies, access to remedies, and conflicts with indigenous peoples over business activities. The book also covers innovative themes such as BHR in the era of smart cities, ethical consumer behavior, and a human rights management system, which are emerging areas of enquiry in this field concluding with a range of critical issues to be addressed, including the need for an assessment of COVID-19 pandemic's impact on BHR in Asia and beyond. This book is part of Asia Centre's exploration of the nascent regional human rights architecture that is facing significant obstacles in protecting human rights and showcases the progress achieved and the ongoing challenges across Asia. © Asia Centre 2021.
ABSTRACT
The paper explores the impact of finance's penetration into agriculture and the global food system. The authors analyze the causes of the recent global food crises, unveiling the key role played by financial speculation and explaining why this phenomenon is likely to affect food security more than the problems related to the supply and demand dynamics taking place in the "real economy". Financial markets, the authors argue, are engendering pricing mechanisms and dynamics of wealth distribution that have consequences on the agrarian structures, but also on everyday life of both producers and consumers. While creating new profit opportunities for speculators and the agribusiness, the penetration of finance into food systems increase uncertainty and imply new risks for local actors, to the point of compromising their capability to respond to exogenous shocks, such as the COVID-19 pandemic. In any case, to make sense of these phenomena they must be linked to the broader transformation of the global food system and to the long-term trajectories of capitalist development. This operation is here made with the support of the analytical tools provided by some approaches inspired by the world-system analysis, bringing to light the roots of what can be defined as a "financialized food regime" and discussing some of its important ecological and socio-economic contradictions.
ABSTRACT
Bangladesh's aquaculture sector has contributed progressively to the nation's economy over the years, but the COVID-19 pandemic has impeded fish farmers' access to markets, reduced their production and sales capacity, resulted in lower income, and increased food security vulnerability. This study assesses how COVID-19 affects smallholder fish farmers and their response strategies by employing data collected from 250 fish farmers and traders from intensive fish-growing areas of Bangladesh. The results reveal that most farmers experienced difficulty obtaining inputs, and the price of those inputs skyrocketed during the COVID-19 period, resulting in several months of decreased production and operations. As a result of COVID-19, farm gate prices for silver carp, ruhu, common carp, grass carp, and tilapia fish dropped by 25%, 23%, 23%, 22%, 23%, and 40%, respectively. On the other hand, fish feed prices were found to increase significantly. Reduced income from fish farming and other sources has triggered a significant drop in capital for farming operations and production capacity improvement, leading to food insecurity. The most common coping strategies include reduced buying from the market (vegetables, fruits, meat, milk, etc.), relying on less expensive or less preferred food, purchasing food on credit, and selling assets. Notably, due to COVID-19, a new mode of marketing has evolved as an adaptation strategy in the fish marketing system, such as the use of the mobile phone (18%) and Facebook/internet to sell fish directly to the customer (16%). The sector requires short-term financial assistance to assist fish actors with production and marketing challenges. © 2023 by the authors.
ABSTRACT
• PrefaceIt is our privilege to present the proceedings of the two-day online Conference entitled "International Conference on Advanced Earth Sciences and Foundation Engineering (ICASF-2022)”.The Conference was held virtually considering COVID–19 pandemics, ensuing gathering, and travel restrictions in the nation and worldwide. Yet, despite the issues, the virtual ICASF-2022 took place on 23rd and 24thJune 2022 and attracted a more significant number and diverse mix of attendees than it would have done as per expectations. The Organizers, i.e., ChandigarhUniversity, Mohali, India, which runs the event, seek to promote international collaborations in Research and Innovation. The Conference was delivered through ZOOM Cloud Meeting technology. More than 200 extra individuals signed upto ICASF-2022 over the guests, presenters, and invited attendees because of easier online access. Collectively more than 450 people attended from 15 countries. The Conference had delegates, participants, and attendees from Tanzania, South Africa, Kazakhstan, Russia, Afghanistan, Bangladesh, Bhutan, Nepal, and European countries some of whom might not otherwise have come because of the distance and time constraints in traveling. The Conference consists of six sessions, including inaugural and valedictory. Prof. (Dr.) Mikhael Bechelany from CNRS, France, Trinidad graced the plenary session along with Prof. (Dr.) Luminita Andronic, Professor at the Product Design and Environment Faculty, Transilvania University of Brasov, Romania, Prof. (Dr.) Valeria De Matteis, Professor at the Department of Mathematics and Physics "Ennio De Giorgi” of the University of Salento, Lecce (Italy), and Prof. (Dr.) Siraj Muhammed Pandhiani, Professor in the Department of General Studies, Jubail University College, Saudi Arabia. Furthermore, Four Keynote addresses were given by researchers and scientists from NIT, Kurukshetra, GHRCEM, Pune, National Agri-Food Biotechnology Institute, Mohali, Punjab, Chaudhary Charan Singh Haryana Agriculture University, Haryana. Overall, 130 paper presentations were delivered by authors in four conference technical sessions. Authors were facilitated with 15 minutes to present their papers, followed by 5 minutes of discussion and query session. The paper presentation and discussion emphasized incorporating Advanced Earth Science and Foundation Engineering, and compatibility withconstruction. The national and international research scenario on Advanced Earth Science and Foundation Engineering seeks to reduce negative impacts on the ecosystem, modern era development, and Future possibilities for sustainability. Thereby role play in Sustainable Development Goals. The primary objectives of today's development are reducing the consumption of non-renewable resources, minimizing waste, and creating a healthy environment. Consequently, interdisciplinary and integrated innovations have resulted in numerous smart solutions. This event provided a forum for researchers from different scientific and engineering fields to deliberate and collaborate at national and international levels for translating research into intelligent possibilities to make human life better.Chandigarh University, Gharuan, the leading university in research and Innovation in India, sponsored this Conference. This Conference provided an opportunity for in-depth technical discussions and the exchange of innovative ideas on a wide range of possibilities to explore the potential of their applications in industry and society. Moreover, young researchers were exposed to emerging trends and research areas that have significant technical and scientific importance for sustainable development.List of Conference photographs, Sponsoror funding acknowledgements, committees/participants are available in this Pdf.
ABSTRACT
Modern entrepreneurship is defined by the ability to take risks independently and individually in order to profit by grapping a chance to earn more money in a market-oriented economy. The main objective of the study was to identify the constraints faced by the agripreneurs and suggestions to overcome the constraints. The study has been conducted in two incubators namely Technology Business Incubator (TBI), Coimbatore and Madurai Agribusiness Incubation Forum (MABIF), Madurai. The respondents were selected by proportionate random sampling method. Garrett ranking was used to rank the constraints. The constraints were classified into three categories namely Socio personal, technological and economic constraints. The major constraints faced by agripreneurs were problems in sustaining enterprise, more psychological stress, marketing and transport of the product was difficult during Covid time, poor access of input during Covid time, lack of financial support and problems during supply chain management. Different marketing strategies could be used to make awareness among the consumers about the developed products, technical support and timely supervision.
ABSTRACT
The Covid-19 pandemic that has hit Indonesia since 2020 sociologically has caused various changes in the order of social life and has implications for various social changes that occur in rice farmers and their level of welfare. The specific purpose of this study is to take an inventory of various phenomena of changes in farmer behavior in organic rice agribusiness and whether there are differences in farmer behavior in the agribusiness system before and during the Covid-19 pandemic associated with their level of welfare. In the long term, this study will be used to prepare the Food Crops Agribusiness Development Model following the research roadmap of the researchers that have been carried out. The study used a survey of organic rice farmers in the East Priangan area with a total sample of 43 farmers from a population of 427 organic farmers. The data used consist of primary and secondary data. Different analyzes were used to determine the behavior of farmers in organic rice agribusiness activities before and during the covid-19 pandemic. The different analyzes were processed using the Wilcoxon statistical test. Based on the analysis, there are genuine behavioral changes in all agribusiness subsystems studied, which consist of providing production facilities, on-farm subsystem, product processing subsystem, marketing subsystem, a subsystem of supporting elements, and changes in this behavior. Also causes a decrease in the level of welfare. © 2023, University of Guilan. All rights reserved.
ABSTRACT
Earthquake is the vibrations on the earth's surface due to the sudden release of energy from the earthquake center in the earth. The released energy propagates through the ground in the form of vibrations. It is a natural ground movement caused by a variety of phenomena, including tectonic processes, volcanism, and explosions, as well as collapse. An earthquake with a magnitude of 7.4 on the Richter Scale that rocked the Central Sulawesi region caused the tsunami that hit the Talise Beach and the liquefaction in Petobo and Balaroa of Palu City, as well as the liquefaction in Sibalaya of Sigi Regency. After the disaster, the Sigi area, especially Bulubete Village, was the subject of flash floods due to the changes in waterways which should pass into the residential area instead through the river. This study aimed to determine the Development of Beef Cattle Breeding Business at the Public Animal Husbandry School (SPR) in Sigi Regency during the Covid-19 pandemic as well as the earthquake, tsunami, and liquefaction. This research was conducted from March to May 2022. The location of this research was determined based on purposively. This research was conducted in Bulubete Village of Sigi Regency. Population method was used in determining the number of samples which was also used as the sample of 36 breeders. The result obtained in this study was that natural disasters and the spread of covid-19 greatly affected the development of the cattle business at Anutapura SPR of Bulubete Village of South Dolo District of Sigi Regency. The population and demand at Anutapura SPR experienced a sales trend after the disaster and the covid-19 pandemic. In this case, the cattle population increased before the natural disaster and decreased after the natural disaster coupled with the covid-19 pandemic which affected the demand for beef.
ABSTRACT
Accounting in agricultural activity plays a role as a management tool, because through the information available, they are intended to reduce production costs, avoid waste and improve planning. However, there are external factors that can directly influence ownership and decision making. Thus, this study aimed to analyze how accounting can help rural producers, in the face of external factors, in agribusiness in the central region of the state of Rio Grande do Sul. Thus, a survey was conducted, applied to 60 (sixty) rural producers. The research was classified as descriptive and explanatory, qualitative, quantitative, and its data was collected through a questionnaire. The results found showed that 80% of the farmers in the region plan with defined goals and stages, 45% of them annually, with notes made in notebooks. Regarding the search for information, only 3% said they had an accountant as a reference, and 30% said they did not use accounting information at any time. As for the income tax declaration and for the planning and calculation of production costs, the use of accounting information proved to be frequent. As for external factors, the region's producers consider the exchange rate and credit policies to be the most important, since there was a meeting between the levels of use of accounting information and planning. However, not discarding the importance related to pest factors, covid-19 and climate, due to the distance observed. Finally, the research showed the relevance and timeliness that accounting information provides to producers, in the face of external factors, enabling more assertive decision-making. (English) [ FROM AUTHOR]